Participant Research


About Us


Participant Research is a qualitative research consultancy. We use creative techniques to unlock the underlying motivations and perceptions of customers and clients. Fundamentally, we unlock the stories that surround an issue, brand, experience or new idea.  

Past experience includes:


    Brand and advertising research

    Issues managment

    Web site development and usability

    Program development

    Energy efficiency and demand-side management (DSM)


    New product development


Gerry Keane owns and operates Participant Research. He is a graduate of the University of Alberta (Psychology and Sociology) and a member in good standing with the Marketing Research and Intelligence Association (MRIA). He is also a Certified Marketing Research Professional (CMRP).  He has conducted over 850 focus groups and in-depth interviews.


You can learn more about Gerry and read recommendations about his work on LinkedIn